Expedia.com, Carnival Cruise Lines, and Comcast Cable are three companies out of thousands whose telephone number is also the spelling of the company name when dialed from the keypad of your standard telephone. Most would agree this marketing technique is beneficial to the customer and provides a level of name recognition to the company. But are these companies ready for the technology shift this marketing strategy bases itself on?We have seen in recent years many people, especially younger individuals, have been moving exclusively to cellular telephones and ditching the landlines of old. While this trend is very well known, a simple yet often overlooked factor is the technology shift from the standard keypad telephone to full text keyboards on many cellular telephone models. Take the Blackberry, or the iPhone; neither device has the standard number / letter combination companies use to denote their telephone number.
For example, on a standard keypad the number 2 is also associated with the letters A, B, and C. However, on a Blackberry with its full keyboard, the number 2 is associated with the letter E.
So what is the solution; simple! Many companies already employ the fix with or without knowing it. Just publish the number itself along with the company name and letter combination. On expedia.com customer support page; both 1-800-EXPEDIA and 1-800-397-3342 are posted. However, on Carnival Cruise Lines webpage, I have been unable to find anything but their 1-888-CARNIVAL number.
By: FreeClassNotesOnline.com
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